ADNDESIGN was founded in 1990, initiated by Carlos Alonso, Brigitte Sauvage and Carlos San José. Innovation, studies on the user's needs and aspiration, identification of consumer trends and integration of the production process summarise our work philosophy, which has made the studio one of the most advanced in product design. The product is the point where marketing and production meet, and it must therefore fulfil the goals of the company in the most creative and effective way. This requires a proactive attitude and the ability to create a synergy with the company so that a successful product can be defined together.